Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Friday, 8 November 2013

Selling the charms of Paris


This TV commercial created by AMV BBDO for Eurostar appeals to our sense of adventure and the prospect of discovering the charms and delights of Paris. It takes the bold decision not to tell us anything about the train journey and everything about the destination. In doing so, the intention here must be to get more people to visit Paris - thereby getting more derrieres on seats. It might just work, because this delightful little commercial certainly does make you smile. I particularly like the French voice over and the mischievous sense of humour, all of which is very French. Full marks to a brave client and a creative agency.
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