Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Thursday, 21 November 2013

Brilliant use of the digital medium by BA


From time to time the advertising industry goes and does something really interesting with the media. Back in the 1980s, Araldite glued a real car to a 48 sheet poster to demonstrate the strength of its adhesive. Thirty years on, Ogilvy & Mather has achieved the equivalent creative leap in the digital age.

This brilliant digital poster comes to life every time a BA plane flies over it and a small child runs into view, pointing up at the aircraft. The headline even informs us where each individual plane has come from. It's a beautifully creative way in which to deliver the airline's key message: 'More flights to more destinations.' Thus making the promise both compelling and utterly believable.

Like the Araldite poster, this poster for BA is a wonderfully creative product demonstration. And like the Araldite poster, it deserves to pick up heaps of awards. If it doesn't, I'll eat my bloody hat.
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