How do you raise awareness of the plight of London's homeless? Creative Guerrilla Marketing has come up with an original and eye-catching solution - nicely dressed individuals carrying messages written on cardboard scraps in much the same way as the homeless advertise their own plight; only in this instance the messages tell the public that these collectors do have homes and meals to go home to. This form of reverse psychology is clever; it reminds us all of our own good fortune and makes it strangely easier to give donations. And by using social media to tell the story of this novel approach, the charity is managing to raise awareness further. Ample proof surely that creative and effective marketing can sometimes be achieved on a shoestring.
No comments:
Post a Comment