Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Friday, 11 October 2013

A nice bit of recycling by The Balvenie



This initiative by The Balvenie malt whisky distillery is a lovely way to make good use of those old oak barrels that have come to the end of their useful life. Dubbed 'The Old Cask Afterlife', this novel scheme created by The Balvenie involves an upmarket Scottish contemporary furniture designer and the transformation of said barrels into one of three pieces of exquisite furniture: either a whisky cabinet, a table or a chair in which to enjoy the odd wee dram.

Members of the malt's Warehouse 24 are encouraged to vote for their preference and enter a prize draw, the winner of which will win the piece of furniture of their choice.

The creative way in which this appealing scheme is presented on the website made me smile. It's witty, endearing and gives you a nice warm feeling about the brand.

Full marks to TCA
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