Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Thursday, 28 November 2013

Scrooge would approve



How refreshing it is to see a Christmas commercial that doesn't extoll the festive virtue of goodwill to all men, but instead focuses on the less attractive human trait of spoiling ourselves rotten. Reminiscent of Steve Martin's famous Oscar acceptance speech (in which he declared: "Thank you all so much... It was all down to me, me, me... and nothing to do with anyone else..."), this commercial created by Adam & Eve DDB (who incidentally brought us the comparatively sickly 'Bear and Hare' for John Lewis) is a delight. The casting and timing of the performances are spot on. If this doesn't make you chuckle, there really has to be something wrong with you.
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