Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Thursday, 14 November 2013

How much schmaltz can you take?


After much speculation, the John Lewis Christmas commercial has arrived. It's a stunningly beautiful piece of Disneyesque animation featuring a bear and a hare. Interestingly, it has divided opinion quite dramatically. People seem to either love it or hate it. And no, the retailer isn't flogging Marmite.

Production values aside, it unashamedly goes for the cheesiest, sickliest form of overly sentimental schmaltz laid on thick with a trowel and served with a side order of schmaltz.

Whatever your view though, I have to say that the idea isn't as fresh or original as the two previous John Lewis productions created by Adam & Eve. But I guess that was always going to be a difficult trick to pull off.
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