Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Saturday, 10 November 2012

Captivating charm from Brazil


How do you make the repair of everyday items a totally emotional experience on par with a scene straight out of the pages of Charlotte Bronte? Simple, you humanize a broken teapot - turning the body of the pot into Heathcliff and the spout into Cathy. This ad for Bic Bond by the agency Borghi/Lowe in Brazil is utterly charming and captivating. Here is a lovely example of a beautiful idea beautifully executed. And the neat line: Whatever life breaks up says it all. Full marks.
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