Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Saturday, 24 November 2012

A lovely little campaign with legs






This is one of the nicest print campaigns I've seen for wine in a long time. The headline: 'Good food would choose Bordeaux' is in itself a cheeky, off the wall thought that makes me smile. And in a funny way it's very French. But what makes this campaign work so well for me is the beautifully pared back and considered art direction that cleverly melds food with wine. Particularly good examples in my humble opinion are the Cheese grater, Lobster and Roast. If this campaign was produced by a Bargle Bogle Hegarty or M&C Saatchi it would no doubt win accolades from the likes of D&AD, but because it has been produced by the little known Isobel it almost certainly won't get a look-in, which is a great shame. It might fare better at Cannes though, where the French contingent may just give it it the thumbs up. I do hope so.
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