Welcome to Ad-glib written by a geezer who's written more ads than you've had hot dinners.

If you have nothing better to do than surf the web for trivial stuff, bravo! You have just landed on a particularly trivial site that takes a serious look at the world of less than serious ephemera - otherwise known as advertising.

Some of us have been employed by this industry to sit at desks and create this stuff. Not only have we been tasked with creating it; we've also been employed to justify it by penning long, rambling copy rationales and tone of voice guidelines. And when we're done, the agency planners are wheeled in with their demographics charts and mind-numbing statistics with the purpose of anaesthetising clients into submission.

You would't believe the ends to which this industry goes to produce creative work - some of which sadly ends up as puerile junk.

But occasionally, of course, the odd gem gets through. Hurrah!

This site has been set up to take a look at the industry's highs and lows; work that'll make you smile, cry or simply switch off.

If there's an ad you'd like included in this review send it to: alexbrianpearl@yahoo.com

Enjoy!

Tuesday, 11 February 2014

Great topical ad that wasn't produced by an agency


The Sochi cock-up with its Olympic rings during the opening ceremony inspired some very bright spark, and presumably a big Audi fan to create this brilliant ad. The headline, if you can't quite read it here reads: 'When four rings is all you need.' And the clever bit is that the strange star image that should have formed the 5th ring, looks just like an asterisk. What a shame both the client and the agencies didn't recognise the brilliance of the concept and have the balls (or should I say rings?) to pay the creator and run the ad worldwide.
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