Once in a while we get to see a truly creative piece of marketing from a sector that has a reputation for being dull and staid at best. In this case, my eyes were drawn by an ad that had been produced for a DIY store by the name of Obi. (When was the last time you admired a poster for the likes of B&Q?) Instead of buying conventional poster sites, the company had bought space on derelict buildings and renovated small sections and placed the logo and headline 'Renovated with Obi' in the right hand corners, as if they were posters. Wonderfully clever, simple and witty. But perhaps most surprising of all, German.
